Pricing
Simple plans that grow with you
Start for free. Upgrade when your validation process demands more power, collaboration, or depth.
Starter
For founders exploring their first product idea.
$0forever
- 1 active concept workspace
- Customer profile builder
- Basic problem validation framework
- MVP scope outline
- Community support
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Pro
For serious builders who need structured validation for multiple ideas.
$29/month
- Unlimited concept workspaces
- Advanced customer discovery tools
- Problem prioritization matrix
- Full MVP scoping with milestones
- Success metrics dashboard
- Stakeholder sharing & collaboration
- Export concept briefs (PDF, Notion)
- Priority email support
Team
For product teams that validate together and ship with confidence.
$79/month
- Everything in Pro
- Up to 10 team members
- Workflow mapping & user journey design
- Real-time team collaboration
- Version history & concept diffs
- Custom validation templates
- Admin controls & permissions
- Dedicated support channel
Compare plans side by side
| Feature | Starter | Pro | Team |
|---|---|---|---|
| Active concept workspaces | 1 | Unlimited | Unlimited |
| Customer profile builder | |||
| Problem validation framework | Basic | Advanced | Advanced |
| Problem prioritization matrix | — | ||
| MVP scoping | Outline | Full + milestones | Full + milestones |
| Success metrics dashboard | — | ||
| Stakeholder sharing | — | ||
| Team collaboration | — | — | Up to 10 |
| Workflow mapping | — | — | |
| Export options | — | PDF, Notion | PDF, Notion |
| Custom templates | — | — | |
| Support | Community | Priority email | Dedicated channel |